Ben Speight

Opinion

Ben Speight

As viewership across ages and demographics, shifts, the pandemic highlights the need for more balanced media plans

26 March 2021 • This article is part of the March 2021 Spotlight US series, “Media strategies for a shifting US landscape.” Read more

About Ben Speight

Ben is a seasoned direct marketer with over 15 years' experience in true direct response acquisition, as well as corporate brand response. His experience spans nearly all categories (pharma, telecom, fitness, packaged goods, food service, travel). Ben leads business development efforts for the agency, as well as strategy for a number of clients. His approach is anchored in the understanding that no media channel works alone, and each has a specific influence on one another.